<p>It is evident that the whole legal world is in a massive state of transformation, as digitalization, new technologies and new customer needs rapidly change the legal landscape. However, legal documents and processes look and feel the same as they did 30 years ago. Multiple studies show that nobody reads online contracts, terms of service or privacy policies, yet they contain information that are important to everyday people and overall societal welfare. Why is law so poorly communicated? Does it have to be like this?

<p>It is evident that the whole legal world is in a massive state of transformation, as digitalization, new technologies and new customer needs rapidly change the legal landscape. However, legal documents and processes look and feel the same as they did 30 years ago. Multiple studies show that nobody reads online contracts, terms of service or privacy policies, yet they contain information that are important to everyday people and overall societal welfare. Why is law so poorly communicated? Does it have to be like this?

<p>»Digitalisation brings a shift in focus’« || Joint presentation with Christian Wendrock-Prechtl || As we enter the era of the Internet of Things, an era in which the boundaries between products, brands and digital technology are becoming increasingly blurred, now is the time to ask ourselves: what defines a brand? Where does it start, and where does it end? How far does a brand and its corporate design need to go, what impact does digitalisation have on a brand? And, besides a new look, is this influence creating a whole paradigm shift in the products and services landscape?

<p>»Spirit of discovery – Embracing change« || Change is something we have to deal with every day – and often in a negative sense. We’re constantly hearing about digitalisation and globalisation, about blockchain and various platforms, and how all of these things are putting pressure on our businesses. How can we future-proof ourselves? What is real, and what is just hype? Wouldn’t it be more prudent to wait and see, before setting off in a new direction? No, it would not – not from our point of view. However rapid or overwhelming it might seem, change has always been with us.

<p>»THE ART OF CONSTANTLY REINVENTING ONE’S FUTURE« || Were we to liken the economic environment of the industrial age to a game of Ludo, then what lies ahead is more akin to the modern Xbox or PS4 type of gaming. From this perspective, the discrepancies become obvious and they demonstrate that our daily lives will be heavily influenced by a new reality. Scrutinising the new roles that the individual, the company and the customer take on, it becomes quite clear that today’s tools, methods and ideas might become obsolete in the blink of an eye.

<p>‘Unorthodox, Uncomplicated, Unmistakable — One of Germany’s Smallest Furniture Manufacturer’s with the Highest Level of Brand Awareness’ || Establishing cult brands at the local level with a few simple rules — Nils Holger Moormann, the self-taught owner and proprietor of Nils Holger Moormann GmbH, shares the secrets behind the sustained success of his furniture collection. Local roots and production, a reduced design idiom, and innovation in the details. These are the principles behind Moormann’s rock solid branding. And what is his position on digitalisation?

<p>Website：<a href="http://www.loewe.tv/&quot; target="_self">http://www.loewe.tv/</a></p&gt;

<p>»Hightech with Passion« ||</p><p><br/></p><p>Website：<a href="http://www.loewe.tv/&quot; target="_self">http://www.loewe.tv/</a></p&gt;

<p>‘Silicon Valley:
Disruption through Design’ || How could a small region such as the bay area develop into a place of innovation and design like no other? Jeff Zwerner, head of design at One Medical, knows the scene inside and out and provides a telling glimpse into Valley trends currently under way in healthcare.</p><p><br/></p><p>Vita:Jeff Zwerner, a California-based designer with strong ties to the German design scene, was a founding member of the San Francisco MetaDesign office, which opened in 1991.

<p>Website：<a href="http://original-unverpackt.de/&quot; target="_self">http://original-unverpackt.de/</a></p&gt;