<p>Design Director - Vehicle</p><p><br/></p><p>‘Perspectives: Being a Designer in the Digital Transformation’ || For automotive manufacturers, the entire production and value-creation chain is on the cusp of digitalization. But the transformation is about much more than just the manufacture of vehicles — driving itself is due for a change. In discussion with Mike Richter, Peter Wouda takes a look at digital transformation at Volkswagen from a variety of perspectives.

<p>Executive Director Marketing</p><p><br/></p><p>‘The Brand is ME!

<p>Diplom-Kauffrau/Project lead executive board</p><p><br/></p><p>‘En Route to Truly Personal Multichannel Banking’
 || As a member of the staff of the Hamburger Sparkasse’s Executive Board, Christine Ruth is responsible for the bank’s project work, its corporate evolution and the development of its strategy.

<p>CEO</p><p><br/></p><p>‘Bringing Brands to Life Online — with Video’ || When it comes to start-up hotspot Tel Aviv, e-commerce expert and multiple-time founder Tal Rubenczyk is among the region’s old hands. His current company, Treepodia, specializes in breathing life into brands, making them emotional and personal for consumers online, with custom video content.</p><p><br/></p><p>VITA</p><div><p>The region surrounding Tel Aviv has become one of the world’s hot spots for start-ups.

<p>Head of Design</p><p><br/></p><p>‘Viessmann Reloaded: Digital Brand Transformation’ || Renowned tech brand Viessmann in the age of digitalisation. Dr.

<p>Co-founder</p><p><br/></p><p>‘Perspectives: Being a Designer in the Digital Transformation’ || For automotive manufacturers, the entire production and value-creation chain is on the cusp of digitalization. But the transformation is about much more than just the manufacture of vehicles — driving itself is due for a change. In discussion with Mike Richter, Peter Wouda takes a look at digital transformation at Volkswagen from a variety of perspectives.

<p>COO</p><p><br/></p><p>‘Viessmann Reloaded: Digital Brand Transformation’ || Renowned tech brand Viessmann in the age of digitalisation. Dr. Florian Resatsch and Moritz Rose share the tradition-steeped company’s comprehensive approach to digital transformation, beginning with a new vision for the company, the construction of a design lab in Berlin, and much more.</p><p><br/></p><p>VITA</p><div><p>Dr. Florian Resatsch is head of marketing and corporate communications at the Viessmann Group.

<p>Mobility Concepts / Marketing Strategy</p><p><br/></p><p>»Perspectives: Being a Designer in the Digital Transformation« || For automotive manufacturers, the entire production and value-creation chain is on the cusp of digitalization. But the transformation is about much more than just the manufacture of vehicles — driving itself is due for a change. In discussion with Mike Richter, Peter Wouda takes a look at digital transformation at Volkswagen from a variety of perspectives.

<p>Partner Brand Strategy</p><p><br/></p><p>‘Preventis: Simplifying Healthcare Digitally’ || The medium-sized healthcare enterprise Preventis is revolutionising medical diagnostics for patients, doctors and health-conscious people alike. Today, a smartphone is all it takes to determine the status of one’s health. Christine Pasterk and Christian Prill show how.</p><p><br/></p><p>VITA</p><div><p>Christian Prill is a brand strategy partner at FACTOR.

<p>Training, Strategic Planning, Marketing</p><p><br/></p><p>‘Preventis: Simplifying Healthcare Digitally’ || The medium-sized healthcare enterprise Preventis is revolutionising medical diagnostics for patients, doctors and health-conscious people alike. Today, a smartphone is all it takes to determine the status of one’s health.