<p>Senior Director Brand &amp; Marketing Communication Strategy</p><p><br/></p><p>Driven by the digital transformation, people&#39;s requirements, needs and expectations have changed enormously, particularly in recent years. Our strong brand was always an asset in this regard. Today more than ever before, a brand needs clear positioning that provides orientation and differentiates it from competitors.

<p>Partner Packaging</p><p><br/></p><p>»Connected Healthcare. Changes and innovation in a traditional business« || Joint presentation in English with Lucia Prada || »Going for zero« is OMRONs new claim stating that the company and their products do not allow any kind of compromise in healthcare. With innovative new products and the constant development and optimization of processes and devices the world market leader in blood pressure monitors OMRON sets itself ambitious targets.

<p>Design Director Color Materials &amp; Trend</p><p><br/></p><p>In these turbulent times, the new generations say that they can´t support brands that don´t stand for anything; no matter who we are, we almost all care about environment, health, identity, emotions. These concerns are basically human and real, and it is exactly what brands have to care more about: being more human and real in order to keep the connection with the people.

<p>Internet of Things &amp; Digital Transformation</p><p><br/></p><p>VITA</p><div><p>Jordan Katzarov’s career began when he enrolled in Cisco Networking Academy at age of 11 and received the award for best student of EMEA at age of 13. He was the youngest certified Cisco networking expert and started his career at age of 16 in one of the biggest telecommunication providers.

<p>Senior Strategic Director</p><p><br/></p><p>»From carmaker to digital service provider« || Joint presentation with Matthias Schröer || The world of the automobile industry has changed more in the past 10 years than in the century before that. Today, Mercedes Benz is in the process of the biggest transformation in the history of the automobile: from an automobile manufacturer to a networked mobility provider. How do you prepare the employees for this transformation?

<p>Managing Director || CEO</p><p><br/></p><p>»Digitalisation brings a shift in focus’« || Joint presentation with Christian Wendrock-Prechtl || As we enter the era of the Internet of Things, an era in which the boundaries between products, brands and digital technology are becoming increasingly blurred, now is the time to ask ourselves: what defines a brand? Where does it start, and where does it end? How far does a brand and its corporate design need to go, what impact does digitalisation have on a brand?

<p>Innovation Specialist</p><p><br/></p><p>»Spirit of discovery – Embracing change« || Change is something we have to deal with every day – and often in a negative sense. We’re constantly hearing about digitalisation and globalisation, about blockchain and various platforms, and how all of these things are putting pressure on our businesses. How can we future-proof ourselves? What is real, and what is just hype? Wouldn’t it be more prudent to wait and see, before setting off in a new direction? No, it would not – not from our point of view.

<p>Co Founder &amp; Lead Legal Designer</p><p><br/></p><p>It is evident that the whole legal world is in a massive state of transformation, as digitalization, new technologies and new customer needs rapidly change the legal landscape. However, legal documents and processes look and feel the same as they did 30 years ago. Multiple studies show that nobody reads online contracts, terms of service or privacy policies, yet they contain information that are important to everyday people and overall societal welfare. Why is law so poorly communicated?

<p>Co Founder &amp; CEO</p><p><br/></p><p>It is evident that the whole legal world is in a massive state of transformation, as digitalization, new technologies and new customer needs rapidly change the legal landscape. However, legal documents and processes look and feel the same as they did 30 years ago. Multiple studies show that nobody reads online contracts, terms of service or privacy policies, yet they contain information that are important to everyday people and overall societal welfare. Why is law so poorly communicated?

<p>Head of Research &amp; Trend Scout</p><p><br/></p><p>»THE ART OF CONSTANTLY REINVENTING ONE’S FUTURE« || Were we to liken the economic environment of the industrial age to a game of Ludo, then what lies ahead is more akin to the modern Xbox or PS4 type of gaming. From this perspective, the discrepancies become obvious and they demonstrate that our daily lives will be heavily influenced by a new reality.